How Neon Records Grew Their Fan Base 300% with Smart Links
Emily Zhang
Head of Product
What's New
Smart Links v2 is our biggest update since launch. We've rebuilt the core redirect engine, added geo-routing, and completely redesigned the landing page experience.
Here's what's changed and why it matters for your music marketing.
Faster Redirects
Every millisecond counts when a fan clicks your link. Our new redirect engine delivers sub-100ms response times globally, powered by edge caching and a circuit breaker architecture.
- Edge caching — Links are cached at CDN edge nodes worldwide
- Circuit breakers — Automatic fallbacks prevent cascading failures
- Connection pooling — Reused database connections for zero cold-start penalty
The result? Your fans reach their preferred platform faster than ever.
Geo-Routing
Different regions, different platforms. Geo-routing automatically detects your fan's location and routes them to the most relevant platform for their region.
This is especially powerful for:
- Labels with region-specific distribution deals
- Artists with different platform priorities per market
- Campaign landing pages targeted at specific countries
Redesigned Pages
Every smart link landing page has been redesigned from the ground up. The new design system brings:
- Glass-morphism cards with ambient artwork backgrounds
- Platform-branded buttons with hover glow effects
- Responsive layouts that look stunning on every device
- Dark and light themes that adapt to system preferences
We've also added 14+ new block types to the landing page builder, giving you complete creative control.
What's Next
We're just getting started. Coming soon:
- Pre-save campaigns — Build hype before your release with one-click pre-saves
- Fan CRM v2 — Deeper engagement scoring and automated segmentation
- Website builder — Full artist websites with blog, tour dates, and merch
Stay tuned, and as always, we'd love to hear your feedback.
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